Forms
Forms
Forms in Journeybee do two jobs: capture leads that partners send you, and let new partners apply to join your programme. Both feed straight into your account with the right tracking attached.
Where to find it: Settings, then Forms (under Data & Tracking). Admin or Partnerships team members can use this page. You need a paid Journeybee plan.
Three tabs
The page has three tabs at the top:
Lead Capture - Hosted: Standalone lead forms with their own web address.
Lead Capture - Embed: Lead forms you can embed into a website.
Partner Registration: Application forms for new partners to join your programme.
Lead Capture forms
Lead forms come in two directions:
Partner Referral Forms: For partners to send you prospects.
Campaign Lead Forms: For capturing leads tied to a marketing campaign. These only appear if the Marketing feature is turned on for your company.
Each form shows its name, status (Live or Draft), and actions. You can copy a live form's link or delete a form by clicking its row.
Creating a lead form
Click New form.
Give it a Label.
Pick Form hosting: Hosted Page or Embeddable.
Pick the Form type: Partner Referral Form or Campaign Lead Form.
Click Create, then open the form to add fields and routing.
Editing a lead form
Open a form to edit it. You can set:
Title and Live/Draft status.
Lead Source Tracking: Attach attribution labels.
Available Partners (for referral forms): Choose which partners get credit, or pick all partners.
Partner Type (for referral forms): Choose which partner type the form applies to. A submission from a partner of a different type does not create a lead — your admins are emailed the details instead.
Campaign (for campaign forms): Choose the campaign leads are tied to.
Form Fields: Arrange every field on the form — the built-in ones and your custom fields — in the preview. Reorder them, group them into sections, rename them for this form, or hide ones you do not need.
For embeddable forms, there is a “Learn more” link to our Embeddable Forms guide.
Partner Registration forms
Application forms let potential partners apply to join your programme. They are shown on your partner portal login page (this needs a custom domain) or shared as a separate link.
You can have one partner application form at a time. The new form button is switched off if you already have one, or if you do not have a custom domain set up.
Creating a partner application form
Click New Application Form.
Give it a Label.
Pick the Display Location: Show on Partner Portal Login (needs a custom domain) or Separate Link.
Click Create, then open the form to set it up.
Editing a partner application form
Partner Types: Choose which programmes applicants can pick from (Referral, Reseller, or Distributor, depending on what you have turned on).
Description: A short note shown on the form to explain your programme.
Form Fields: Add custom fields and group them into sections. Fields are filtered by the partner types you selected.
Category (Partner): Ask applicants which category they belong to. This one is not a custom field, and it has to be turned on first (see below).
When someone applies, an inactive partnership is created for you to review. You can then approve or reject it.
Asking applicants for their category
An application form can collect the applicant’s Category alongside your custom fields. The category they pick is saved on the partnership that is created, so you do not have to set it yourself when you review the application.
Create the categories you want to offer in Settings, then Categories & Tiers. Categories are kept separately for each partner type, except that distributors share the Reseller set.
In Settings, then Custom Fields, open the Partners tab and turn Hidden off for the Category standard field. Turn Required on if applicants must choose one.
Open your application form and pick Category (Partner) from the Add form fields dropdown. It can only be added once per form.
Drag it where you want it, or into a section, like any other field.
Applicants only see the categories that belong to the partner type they have chosen, and their choice is cleared if they switch partner type. If you have no categories for a partner type, the field is not shown to applicants who pick that type, even when it is marked as required.
Categories are covered in Categories and Tiers, and the standard field settings in Custom Fields.
Form fields and grouping
Add custom fields from the Form Fields dropdown. The fields shown match the form type (lead fields for lead forms, partner fields for application forms).
On partner application forms the list also includes Category (Partner), once the Category standard field is not hidden.
Drag fields into sections to keep your form tidy. Use “Add Section” to create a new group. Deleting a section moves its fields back to the top of the form rather than removing them.
On lead forms the built-in fields — First name, Last name, Email address, Phone number, Company name, and the partner fields on referral forms — appear in the preview with a Default badge, and can be reordered and grouped like any other field.
Hover a field in the preview to rename it for that form, switch it between full and half width (two half-width fields sit side by side), or hide it. A rename only affects that form; clearing the name, or typing the standard one back, restores the default.
Some built-in fields cannot be hidden: the partner fields on a referral form, because they are how the lead is credited to a partner, and the last remaining one of Email address or Phone number, because a submission needs at least one way to contact the lead.
A hidden built-in field can be brought back from Add form fields, where it is listed with (Default) after its name.
Changing Available Partners on a referral form swaps the partner fields automatically: a Partner company dropdown when the form is restricted to selected partners, or Partner company and Partner email text fields when it is open to all partners.
Fields can be required or optional.
Publishing and sharing
Toggle a form between Live and Draft.
Copy the direct link for a live form, or copy the embed code for an embeddable form.
Share the link in emails or on websites. Embedded forms appear wherever you paste the embed code.
Good to know
Only admins and partnerships team members can create and edit forms.
Campaign lead forms need the Marketing feature turned on.
Partner application forms need a custom domain to show on your portal login page, and you can have one at a time.
A live application form only appears on your portal login page while at least one of its selected Partner Types is turned on for your company — a form that cannot offer an enabled programme is hidden rather than shown to applicants it would reject.
When a lead form is submitted, the lead is normally created straight away and the chosen partner is credited. Two cases email your admins instead of creating a lead: the submission cannot be matched to a partner (for example, a public email domain like gmail.com), or the matched partner's type does not match the form's Partner Type. The email carries the full submission so you can add the lead yourself.
If a submission fails a field check — a required field left empty or an invalid email address, for example — the visitor sees the problem fields highlighted on the form, rather than only a generic error.
Lead capture forms are rate limited as a spam safeguard: the same visitor can submit a single form up to 10 times in 10 minutes, and a wider cap applies to total submissions from the same network. A visitor who hits the limit sees Too many submissions. Please try again later. and can submit once the window passes — testing your own form in a rapid burst is the usual way to hit it. This does not apply to partner application forms.
When a partner application is submitted, it waits for your review before the partner is added.
These forms create leads and partner applications. To collect answers from existing partners inside a portal room — an intake or screening questionnaire, for example — use a Form block in a custom room instead (see Custom Portal Rooms).