Attribution

What is Attribution?

Attribution helps you remember where your leads came from. You can create labels like “Google Ads”, “Trade Show”, or “Partner Referral” and attach them to leads so you know which channels work best.

Where to find it

Settings, then Attribution (under Data & Tracking).

Who can use it: Admin or Partnerships team members.
Plan: You need a paid Journeybee plan.

What's on the Attribution page

A simple list of your attribution labels. Each row shows the name and a bin button to delete it (admins only).

If you have none yet, you will see: “No attributions created yet”.

Adding an attribution label

Click Create at the top.
Type a name for your attribution label.
Click Add attribution.

Editing and deleting

Edit a name: Click any attribution name in the list and type your changes.
Delete: Click the bin icon. Only admins can delete. Partnerships team members can edit names but cannot delete them.
When you have unsaved name changes, a Save button appears at the top. Click Save to keep them or Cancel to throw them away.

Good to know

Attribution labels are shared with partners when you send them leads, so keep names clear and consistent.
Deleted labels cannot be brought back, so double check before removing one.
You can rename a label any time by clicking on it.

Good examples

Online: “Google Ads”, “LinkedIn”, “Email Campaign”
Events: “Trade Show London”, “Webinar Series”, “Conference 2026”
Referrals: “Partner Referral”, “Customer Referral”, “Word of Mouth”